Vogue Magazine

Erica Reiss is a cutter/colorist whose former career as a model booker at several L.A. agencies guaranteed her a following of pretty young things. In addition to models, Reiss attracts her share of musicians and actresses – all seeking sexy hair. Funky-looking “bedhead” hair is a signature of this salon, but Reiss has perfected the look: Her cuts may appear destroyed, but they are actually precisely clipped and shaped. After creating a style, she highlights and colors hair to play up the cut.